Pet charity PDSA seeks marketing director

PDSAPDSA, the UK’s largest veterinary charity, is looking for a marketing director to raise its brand profile.

It follows the departure of Jon Bodenham earlier this year. It is not clear if he had a job to go to. Interim marketing director Mike Crosley is overseeing the role until a replacement is found.

The new marketing director will be responsible for the PDSA brand and raising its public profile, and will report to McLoughlin. The charity spends £6.6m on advertising and uses Feel Agency, Tangible Response and Good Agency Group.

Tangible was appointed in May to handle direct marketing for its charitable veterinary service PetAid. Earlier that month, it also appointed digital agency Cheeze to boost online revenue and acquisition of younger customers.

In 2001, the charity ditched its former title of People’s Dispensary for Sick Animals in favour of its current name. The change was supported by a campaign, which was created by Team Saatchi and aimed to promote its new strapline “For Pets That Need Vets”.

PDSA provides free veterinary treatment through a network of 43 PetAid hospitals. It does not have government or lottery funding, and relies entirely on commercial ventures, including a chain of 168 shops.

The charity says it has plans to “further extend” its services, and adds that the marketing director will be “key” to its development.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here