Skoda is repositioning its Fabia Sport model to boost its appeal to the youth market.
The model, which was first launched in February this year, will be made smaller,in a bid to better compete with other “supermini” cars on the market. It will also be redesigned to give it a “sportier poise”.
Skoda says the aim of the revamp is to offer young drivers a “sporty looking car that won’t break the bank balance.”
Chris Craft, head of Skoda UK, says: “There’s a proven appetite among UK buyers for a sporty-looking car that doesn’t come with the added expense of a big engine.”
The new models will be promoted in showrooms through a point-of-sale campaign.
A spokesman for Skoda says that, as well as the slimmer look, the car will also come with new equipment to boost its appeal to younger audiences. This will include 16-inch alloy wheels, headlights, curtain airbags, air conditioning, electric front windows, a sunroof, a trip computer and a full body kit.
The new Fabia Sport will start at £10,880. It is Skoda’s second most successful model, behind the Octavia. The Czech marque, owned by Volkswagen, has sold 1.8 million Fabia cars since the range was launched in 2000.
Fabia is promoted on TV in a 60-second ad – which is reported to have cost up to £500,000 to make – which shows a team of bakers, model makers and home economists creating an edible version of the car.