Beer sales reflect credit crunch

Beer sales are falling across pub, clubs and supermarkets as the credit crunch takes its toll on consumer spending. The latest figures from the Beer and Pub Association show that sales declined by 7.2% between July and September compared with last year.

The BBPA’s Quarterly Beer Barometre also saw a 4.5% drop in the second quarter of the year. The association says that the downturn is attributed to the credit crunch, but is also a consequence of an increase in alcohol taxes.

Sales in pubs, bars and restaurants dropped 8.1% during the quarter, while in supermarkets and off-licences sales fell by 6%

BBPA chief executive Rob Hayward, says: “The accelerating decline in beer sales is a clear sign of a worsening economy, worried households and weakening spending.

“The downturn has now broadened to affect sales through both pubs and supermarkets. This sales trend is symptomatic of the problems infecting the broader economy.”

Hayward has called on the Government to ease tax constraints and regulation placed on the alcohol sector.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here