Media investment boosts Reckitt Benckiser sales

Reckitt Benckiser has attributed a strong quarter of growth to new product innovation and a 15% boost in media spend. It comes as the company reports a 12% increase in sales for the third quarter of the year.

The personal care and household goods giant says it boosted media spend to 12.5% of its net revenue, around £210m over, across its 17 powerbrands, including Cillit Bang, Vanish, Finish and Airwick.

The company has reported a 12% increase in sales to £1.7bn over the period and a 10% rise in like-for-like sales, building on strong growth during the first half of the year. It also reported a 5% rise in operating profits to £380m.

It says the boost in marketing investment and new products such as Finish Quantum and Vanish Intelligence helped to drive growth.

Bart Brecht, chief executive of RB, says: “Reckitt Benckiser continued its excellent momentumn in quarter three, with like for like growth of 10%. Strong growth came across all regions and powerbrands, behind heavy media spend and the success of innovations such as Finish Quantum and Vanish Intelligence.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here