OMD Netherlands wins 15m Asics media account

Asics, the sport, footwear and clothing brand, has appointed OMD Netherlands to handle its £15m pan-European media planning and buying account after a three-way pitch. It is part of a move by the brand to consolidate its pan-European marketing and advertising strategies.

It previously had a number of different local agencies handled its media planning and buying on a regional basis. A spokesman says: “We wanted to develop a central marketing roadmap for Asics”.

It is not clear which other agencies were involved in the review or if the incumbents invited to repitch.

The company name is an acronym for Latin phrase “Anima Sana In Corpore Sano” that translates as “A Sound Mind in a Sound Body”. It is the fifth largest player in the total sports category. It launched its first pair of shoes in Japan in 1949.

The appointment does not affect Asics’s advertising agencies Amsterdam World and Woedend at this stage.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here