OMD Netherlands wins 15m Asics media account

Asics, the sport, footwear and clothing brand, has appointed OMD Netherlands to handle its £15m pan-European media planning and buying account after a three-way pitch. It is part of a move by the brand to consolidate its pan-European marketing and advertising strategies.

It previously had a number of different local agencies handled its media planning and buying on a regional basis. A spokesman says: “We wanted to develop a central marketing roadmap for Asics”.

It is not clear which other agencies were involved in the review or if the incumbents invited to repitch.

The company name is an acronym for Latin phrase “Anima Sana In Corpore Sano” that translates as “A Sound Mind in a Sound Body”. It is the fifth largest player in the total sports category. It launched its first pair of shoes in Japan in 1949.

The appointment does not affect Asics’s advertising agencies Amsterdam World and Woedend at this stage.

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