Topshop to stock Urban Fresh Fruit snacks

Urban Fresh Fruit will sell its dried fruit products in Topshop stores from today (October 27). The health food company says it is hoping to replace the unhealthy bag of crisps or chocolate bars that people commonly snack on when shopping.

The Arcadia-owned retailer will stock the Urban Fresh Fruit products in 60 of its stores, with various fruit products available in 35g-40g snack sized bag.

The products will be promoted in-store with messages such as “good at 3.40pm, brilliant at 9.07pm”, “not a bag of crisps” or “it’s soooo not chocolate”.

Hayley Gait-Golding, co-founder of Urban Fresh Fruit, says: “We want shoppers to think of Urban Fresh Fruit as a fun, fashionable and modern healthy snack, dispelling the image that all dried fruit is dull.”

The tie-up with Topshop comes as the health food company relaunches its products with new packaging.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here