Senior marketers in Royal Mail reshuffle

Royal Mail has undertaken a major restructure of its commercial and marketing departments as part of an effort to take a more “customer-led” approach.

It has promoted Luisa Fulci, director of commercial pricing and policy, to the new role of director of marketing services. She will now lead a four-strong team, including Tom Hings, who has retained his role as head of brand marketing and communications.

Mark Thomson, previously director of sales and customer services, has also moved to the new position of media director. He heads a team of five and oversees Royal Mail’s advertising mail service.

Fulci and Thomson will report to strategy and commercial director, Alex Smith.

Smith says: “The key principle of the redesign is to create a market- and customer- led organisation that better meets customer need through service delivery and the development of new products, particularly in core advertising and goods fulfilment markets.”

Royal Mail is currently recruiting to fill the new role of director of new ventures, fulfilment director and Thomson’s previous position of director of sales and customer services.

The changes follow a consultation process undertaken by Royal Mail, where senior staff were asked to reapply for their jobs (MW June 11).

The review of the organisation started just weeks after marketing director Alex Batchelor announced his departure from the postal operator. He is now vice-president at satellite navigation specialist TomTom.

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