AG Barr is relaunching water brand Spring’s packaging to build on its brand strengths of purity, contemporary Scottishness and quality. The new label design will launch this month.
The design focuses on a contemporary Scottish look by placing Glamis Castle at the core. It will also feature the brand’s support for youth charity The Prince’s Trust.
It aims to improve its image and on-shelf impact in grocery, as well as to give it better visibility in the wholesale sector. The new label design will also direct consumers to The Princes Trust’s website, as part of Barr’s partnership with the charity.
Strathmore has spent £2m on marketing this year, including two bursts of cinema and TV advertising featuring its “More Spring” tagline.