Doner Cardwell Hawkins is merging with Squeeze Digital to form an integrated agency. The move will see the agency rebranded as DCH .
The merger, effective from Friday (October 31), will see Andrew Hawkins, co-founder of Doner Cardwell Hawkins, become managing director of the enlarged agency, with Paul Cardwell taking on the role of creative director. Nik Margolis, co-founder of Squeeze Digital, will take on the role of head of digital and direct marketing at DCH.
The agency will be run out of Doner Cardwell Hawkins’ Holborn offices. There will be no job losses.
The merger brings together 21 clients from across the two agencies. Doner Cardwell Hawkins handles the advertising for brands including Shell Europe Oil, Sharp Electronics and Global Radio-owned Heart FM. Squeeze Digital’s roster brings a number of clients, including EA Games, Lexmark, Macmillan Cancer Support and the NSPCC .
Hawkins says/ “The acquisition of Squeeze has obviously given the new agency a ready-made digital capability.”
Margolis says clients “on both sides” will automatically benefit.
Doner Cardwell Hawkins was founded in 1996 as the international headquarters for US giant Doner Advertising. Squeeze Digital was independently launched in 2004, specialising in data-driven and intelligently-managed direct digital marketing.