MRM Worldwide has created a digital campaign to promote Sky’s High Definition channels, including its flagship Sky HD.
The campaign will feature seeded adverts on a range of websites, including TV listings, and homepage takeovers on sites such as MSN and CNET.
The online campaign aims to drive sales of Sky HD by showing viewers the qual-ity and breadth of content available inHD on Sky.
If a user clicks on an ad, it will take them straight to the Sky homepage and encourage them to make a purchase by reinforcing the value and proposition of the service.
The ads will break on Thursday (October 30) and will complement offline advertising featuring scenes from different Sky channels.