Nike extends environmentally friendly range

Nike is extending its environmentally friendly products range, Nike Considered Design, across 15% of its spring 2009 collection. The company aims to produce all of its footwear to meet the Considered Design standards by 2011.

Nike says its goal with Considered Design is to create products that minimise environmental impact by reducing waste in the design and development process, use “environmentally preferred materials”, and eliminate the use of toxic chemicals.

The sportswear giant has produced 11 new shoes, shirts and jackets all developed with the Considered Design principles for its next collection, out in spring 2009.

Nike has introduced Considered Design products over the last few years, but this is the largest extension of items that span all Nike’s main product categories of basketball, running, football, women’s and men’s training, and sportswear.

The company says it aims to bring all of its apparel up to the standard by 2015 and all equipment by 2020.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here