Nike is extending its environmentally friendly products range, Nike Considered Design, across 15% of its spring 2009 collection. The company aims to produce all of its footwear to meet the Considered Design standards by 2011.
Nike says its goal with Considered Design is to create products that minimise environmental impact by reducing waste in the design and development process, use “environmentally preferred materials”, and eliminate the use of toxic chemicals.
The sportswear giant has produced 11 new shoes, shirts and jackets all developed with the Considered Design principles for its next collection, out in spring 2009.
Nike has introduced Considered Design products over the last few years, but this is the largest extension of items that span all Nike’s main product categories of basketball, running, football, women’s and men’s training, and sportswear.
The company says it aims to bring all of its apparel up to the standard by 2015 and all equipment by 2020.