Oakley seeks integrated agency for ad account

Oakley, the sports eyewear brand, is looking for a digitally led integrated agency to handle its advertising account. It has already approached a number of undisclosed agencies and it is thought that a decision is imminent.

It is not known if there is an account incumbent. The brand’s last major advertising activity was a £1m poster campaign to promote its Square O range, created by Kastner & Partners in June last year. Media was handled by BJK&E.

The ads featured professional athletes sponsored by the brand, which included surfer Oli Adams, skater Ben Grove and snowboarder Vicci Miller.

The campaign, which also promoted Oakley’s apparel line, encompassed point-of-sale material and an O-Life magazine, which was inserted in national consumer titles.

In August, the campaign was further extended with the launch of a website which charted the progress of the athletes in its “Square O” campaign. The site was created by PartnersDBMA.

Oakley positions itself as a sports and lifestyle brand. The company, which was founded in 1975 and is headquartered in South Carolina, USA, also sells footwear, accessories and apparel.