Consumer confidence continues to plummet

Consumer confidence has continued to fall, with October seeing a return to the low levels of the summer. The GfK NOP Index has dropped to -36, which was the same figure as August and twenty-eight points lower than this time last year.

Confidence in the general economy over the past 12 months has dropped by ten points.

Meanwhile, confidence in now being a time to make major purchases such as furniture or electrical goods has dropped by 11 points to -43, which is the lowest on record.

GfK Consumer Confidence team member, Rachael Joy, says: “The turmoil surrounding the banking world and subsequent turbulence in the financial markets is making for an uncertain time.

“Even the reduction of the interest rate and lower petrol prices are unlikely to have a significant effect on confidence in the upcoming months, as consumers brace themselves for a very difficult economic time over the Christmas period ahead.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here