Record labels take on Nokia music download service

Record labels EMI, Warner Music and indie label Beggars Group are taking on Nokia’s music download service, Comes With Music, with the launch of its own offering. Consumers will have access to unlimited music downloads for £99.99.

The new service, Datz Music Lounge, can be played on any mobile phone or portable music player. Like Nokia’s offering, subscribers will be given access to it for a year and keep all the music they download.

To access the service, consumers will be able to buy a USB key and CD from Sainsbury’s and other high-street retailers from today (October 31). Tracks can then be downloaded onto a PC and transferred to a mobile phone, iPod, or MP3 player.

The service also has a fair usage policy, where membership will be suspended if a user downloads more music than can “reasonably be listened to in a lifetime”. It is understood that more record labels will join the venture over the next few weeks.

Nokia will launch its Comes With Music service, which allows pay-as-you-go users free and unlimited music downloads for 12 months, next year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here