Adidas has signed a deal to be a founder partner of AEG-owned entertainment venue The O2. The agreement will extend until at least the London 2012 Olympic Games. The deal with AEG Europe, a division of US sports and entertainment group AEG, is thought to be worth up to £2m per year. Adidas will be […]
Accenture, the global consultancy company, has signed a nine-month sponsorship deal across Times Media’s print and online properties. The deal will see the company became the first advertiser on The Times’ Need To Know business section. A bespoke online section has also been created that will feature snippets of business news and information and daily […]
Digital UK, the TV switchover body, is boosting its marketing budget by more than 20% to £30m in 2009. It will rise to £35m in 2010. The body says its marketing has changed following the first switchover in Cumbria. Beth Thoren, Digital UK marketing director, says it will now spend the bulk of its budget […]
UK radio operators have lost faith in digital audio broadcasting (DAB). The platform has been hit by a series of blows, from Fru Hazlitt’s decision to reduce GCap costs by pulling out of the medium to Channel 4’s scrapping its plans to launch any stations. But creeping doubts about the future of the platform which […]
Agencies must recruit for future prosperity
Marketers remain cautiously optimistic despite stark evidence that a full-blown recession will hit the American economy early next year
New media is an effective way for traditional brands to make themselves relevant to new and younger audiences – but only if companies avoid using it in the way they would old media. By Joe Fernandez
Now the boom has turned to bust, the Women’s Institute should put away its toys and turn to teaching our spoilt society the skills of more austere times
Iceland has again been forced to publicly back Kerry Katona, face of its ads, after another erratic TV interview but says she should not have appeared on today’s This Morning.
British Gas has appointed HBOS marketer Rick Vlemmiks as marketing director. It comes as current marketing chief Chris Jansen is promoted to a commercial and strategy-focused role. Vlemmiks, who joins on December 1, will take on responsibility for advertising, brand management, customer insight and communication. He will report to British Gas managing director Phil Bentley […]
The Financial Times is axing a number of jobs which is expected to include its sales and marketing departments. The move comes in a year which has seen a number of newspaper publishers undergoing major restructures. A leaked email sent to staff by FT chief executive, John Ridding, revealed plans to make up to 60 […]
A couple of weeks ago there seemed to be a Red Letter day. It felt like one of those historic moments, like when Kennedy, Lady Di or Elvis died, for the global economic market. Like most of us, with the notable exceptions of the prescient Warren Buffett (who foresaw financial carnage years ago and sold […]
The music industry could learn a lot from Madonna. As a star and brand, she has constantly evolved over a 25-year period and managed to keep fans entertained and sales buoyant. Over a similar period, record sales have evolved from vinyl, to tape, to CD and now to digital formats. In the latest phase in […]
Andy Duncans four-year tenure as chief executive of Channel 4 has seen the station soar to lofty heights of success but also occasionally scrape the barrel.
Motorola is launching its most expensive handset in a bid to break into the premium phone market. The Motorola Aura, which goes on sale at the end of November, will cost $2,000 (£1,174). It will be the first mobile phone to have a round screen, made from 62-carat sapphire crystal. The keypad, which rotates from […]