Month: October 2008

Luxury safari company undertakes global rebrand

Marketing Week

Conservation Corporation Africa, the luxury safari company, has changed its name to &BEYOND. The move is part of its plans to embark on a global expansion programme. With around 20% of its total customers coming from the UK, it will build luxury lodges in northern Kenya and southern Tanzania, as well as a move into […]

Motorola postpones handset division

Marketing Week

Motorola is postponing the spin-off of its handset division after poor third quarter results. The handset maker posted revenue losses of 15% to $7.48bn (£4.56bn) for the quarter ending September 30 2008. The company blamed the economic environment, stresses in the financial markets and changes in the unit itself for the delay. It says the […]

Nike extends environmentally friendly range

Marketing Week

Nike is extending its environmentally friendly products range, Nike Considered Design, across 15% of its spring 2009 collection. The company aims to produce all of its footwear to meet the Considered Design standards by 2011. Nike says its goal with Considered Design is to create products that minimise environmental impact by reducing waste in the […]

FHM to run Sony Ericsson ad shot using C905 phone

Marketing Week

Sony Ericsson has signed a deal with men’s magazine FHM to create an advertorial campaign entirely shot using the new Sony Ericsson C905 Cyber-shot handset. The ads will run in the December 2008 issue of FHM, to target the Christmas shopping season. The handset manufacturer claims it is the first time a mobile handset’s capabilities […]

However crazy, RBs success is no fluke

Marketing Week

“Edginess might seem an odd word to describe the corporate culture of a company that specialises in such mundane items as bath cleaners, cough pastilles and stain removers. But it is mild compared with the word that its hyperthyroidal chief executive Bart Becht prefers: craziness.

Customer titles extend reach

Marketing Week

Research reveals customer publishing in its traditional print format remains a key driver of sales for online and in-store shopping, despite the growth of retail websites. Camille Alarcon reports

The complex business of managing marketing silos

Marketing Week

According to some students of organisational behaviour, people often spend 50% or more of their time and effort at work doing anything but value-adding work. That’s not because they are incorrigible skivers. Far from it, they may work very long hours and go home exhausted. But what they are working at is organisational politics: jockeying, […]

Ambi Pur signs tie-up with Absolute Radio

Marketing Week

Absolute Radio has signed Ambi Pur as the sponsor of the Geoff Lloyd Hometime Show. The tie-up is part of a £1.4m support campaign for the Sara Lee-owned air freshener brand this year. The six-month deal, which launches on November 3, will include pre-recorded trails and in-show credits, which will be written by Lloyd. It […]

Last.fm seeks sponsors for live music venture

Marketing Week

Last.fm, the online music network, is seeking sponsors for a series of gigs across the UK and US for unsigned artists to help to fund and promote the events. Official partners will be offered branding at the event, as well as on all promotional acti…

GMG Radio left vulnerable as Myers stands down

Marketing Week

John Myers, the outgoing chief executive of Guardian Media Group Radio, is widely described as a “dyed in the wool radio man” and regarded as the last of the radio old guard after GCap Media chief executive Ralph Bernard and Chrysalis Radio chief executive Phil Riley stepped back from the front line. Myers’ decision to […]

Sky rolls out British Cycling sponsorship

Marketing Week

Sky is launching the first execution of its sponsorship of British Cycling today (Wednesday). It come as the national governing body unveils its squad for the UCI Track Cycling World Cup. The Sky Plus HD Trade Team will compete in Manchester this weekend. Olympic heroes Chris Hoy, Victoria Pendleton, Jason Kenny and Shanaze Reade make […]

Second Life appoints new Euro chief to boost business

Marketing Week

Second Life, the virtual world, has appointed Clare Rees to the new role of European marketing director. Rees will be responsible for boosting activity on the online platform, including adding more members and encouraging more businesses to use the virtual world as a promotional tool. She joins on October 31. The online community currently has […]

MRM online campaign promotes Sky+ HD

Marketing Week

MRM Worldwide has created a digital campaign to promote Sky’s High Definition channels, including its flagship Sky HD. The campaign will feature seeded adverts on a range of websites, including TV listings, and homepage takeovers on sites such as MSN and CNET. The online campaign aims to drive sales of Sky HD by showing viewers […]