Doner Cardwell Hawkins is merging with Squeeze Digital to form an integrated agency. The move will see the agency rebranded as DCH . The merger, effective from Friday (October 31), will see Andrew Hawkins, co-founder of Doner Cardwell Hawkins, become managing director of the enlarged agency, with Paul Cardwell taking on the role of creative […]
Oakley, the sports eyewear brand, is looking for a digitally led integrated agency to handle its advertising account. It has already approached a number of undisclosed agencies and it is thought that a decision is imminent. It is not known if there is an account incumbent. The brand’s last major advertising activity was a £1m […]
The campaign for the Westfield Shopping Centre, created by Adam & Eve, shows people changing into butterfly-like beings and flying towards the latest UK retail development. But like butterflies themselves, are such megalithic shopping destinations now destined for a short lifespan? When the plans for London’s shopping development were publicly unveiled in 2006, few could have anticipated it would open for business just as the UK economy teetered on the brink of recession.
Coca-Cola is planning to forge a closer association between bottled water brand Malvern and the Schweppes portfolio as part of its marketing plans for 2009. Coca-Cola marketing director for Great Britain Cathryn Sleight says there is still an “unexploited opportunity” for Coke to push Malvern’s links with the Schweppes brand. She would not reveal further […]
A former Egg marketer is launching an eco-friendly alternative to disposable baby wipes, called Cheeky Wipes. Helen Rankin, whose 15-year marketing career spanned financial-sector businesses including Ulster Bank, Barclaycard and Egg, has developed a kit, which she claims offers a green solution to disposable wipes. The launch is being supported by an advertising campaign in […]
The Bahamas is launching a campaign to encourage tourists to continue visiting the luxury destination despite the looming recession. The ads, which break this weekend, aim to give the islands “a character and personality” to get the destination on people’s agenda for their next holiday. The campaign is aimed at ABC1s and pre- and post-family […]
Coca-Cola’s plan to slash up to $500m (314m) in global costs over the next three years and undertake a major rationalisation of its agency rosters (MW last week) may seem like the act of a company on the defensive. But if its UK business is anything to go by, it remains well placed to weather the economic storm.
Royal Dutch Shell has seen a 22% rise in third-quarter profit, boosted by record oil prices earlier in the period. The company reported its profits jumped to £5bn for the period. The news comes days after rival BP announced it had more than doubled third-quarter profits to £6.4bn. Later today, Exxon Mobil, the world’s largest […]
Eurostar has postponed all of its major marketing and advertising plans for the next three months, including celebrating the first anniversary of its move to St Pancras, following the fire in the Channel Tunnel last month. The rail service operator was planning to launch a new strategy focusing on add-on services ahead of the end […]
Procter & Gamble is launching a range of premium skincare products under its Olay brand, in a departure from the brand’s mid-market positioning. The Olay Pro-X range is being billed as “professional”, but made for the mass market.
Cadbury is understood to be planning a consolidation of its Trident chewing gum range to refocus on its plans to steal market share from Wrigley. The confectionery giant is scaling back all new product development and is planning to scrap a large number of flavours and variants. It will launch a major advertising campaign to […]
The Advertising Standards Authority has banned a TV ad for Southern Comfort because it appears to glamourise drinking. The ad, created by Arnold Worldwide, features a group of friends at a bar posing for a photo with glasses of Southern Comfort. The tagline on screen states: “For picture perfect nights, please drink responsibly”. Viewers complained […]
Kimberly-Clark is launching a 2.5m campaign for its Andrex toilet tissue brand, promoting a partnership with the charity Teenage Cancer Trust. It is endorsed by pop band McFly.
O2 is launching a customer loyalty scheme that aims to reward customers with new services and benefits, including discounts at The O2, the entertainment complex at the former Millennium Dome. It claims it is the first of its kind for the mobile industry. The O2 Priority Club will be available to customers who spend more […]
Unilever has reported a surge in revenue for the third quarter, with underlying sales up 8.3%. The company says it has been able to push through price rises without hurting sales volumes. The packaged goods giant, which makes Dove, Persil and Flora, says it has boosted spend on advertising and promoting its brands by £80m […]