As Conservative Party shadow Chancellor George Osborne last week fended off accusations about alleged fundraising tactics with a Russian oligarch, other Tories were putting in place their own, more reliable, strategy to boost the party’s electoral coffers. The Conservative Party was last week poised to hire direct marketing agency Partners Andrews Aldridge to handle its […]
German airline Lufthansa is poised to take over UK carrier BMI in a deal worth 300. The move has prompted rival Virgin Atlantic to propose combining its operations with Lufthansa to create a European super-carrier.
Asda is rolling out a community barter board scheme across its stores nationally next year in a bid to help customers cut costs during the recession.
Retail giant Tesco is understood to be reining in its Christmas advertising campaign this year, to reflect the “mood of the nation”. It is thought to have ruled out the use of any celebrity drive ads around the festive period. The move is in stark contrast to last year, which saw its most expensive and […]
Royal Mail has undertaken a major restructure of its commercial and marketing departments as part of an effort to take a more “customer-led” approach. It has promoted Luisa Fulci, director of commercial pricing and policy, to the new role of director of marketing services. She will now lead a four-strong team, including Tom Hings, who […]
Nuts TV, the broadcast spin-off of IPCs weekly mens magazine, is being axed from its Freeview slot just over a year after it was launched. The channel will now only be available online.
Gallagher, the tobacco company that makes brands including Silk Cut and Benson & Hedges, is looking for an agency to handle its experiential and retail marketing account. Incumbent Ignis is believed to be repitching for the account. It follows the latest Government moves to clamp down on tobacco marketing. A consultation process has just closed, […]
The gaming industry is gearing up to launch a traffic light ratings system for video games similar to labelling schemes in the food and retail sectors. The move comes after Dr Tanya Byron reported lack of awareness among consumers about the Pan European Games Information (PEGI) rating system. Trade body Entertainment & Leisure Software Publishers […]
BP has more than doubled its pretax profits to $2.3bn (1.5bn) for the first nine months of the year due to the soaring price of oil, although the company says it should not “obscure” the operational improvements it has made to its business.
Interpublic, parent of agency networks Draftfcb, McCann Erickson and Lowe Worldwide, has posted third quarter revenue growth of 11.5% to $1.74bn (£1.1bn) but chief executive Michael Roth (pictured) warns of a “volatile business environment”. Net income for the third quarter was $45.7m (£29.1m) compared to a net loss of $21.9m (£13.9m) for the same period […]
British Airways is launching a major campaign to target holidaymakers and promote “authentic travel”. It follows Mintel research that shows consumers are not sacrificing their holidays despite the credit crunch.
Aegis, the marketing services group, has reported “relatively healthy” results for the first nine months of the year, but it warns it is more cautious about its full year outlook. The company has reported overall organic revenue growth of 7.3% for the period to September 30, largely driven by revenue growth of 8.8% at Aegis […]
Publicis Groupe has reported a 3.9% organic growth in revenue to 1.1bn (883m) for the three months to September 30. The marketing services group says growth was fuelled by its digital business and emerging markets although the UK is weak.
Global Radio has appointed Mike Gordon, former News Group Newspapers deputy managing director, as its commercial chief. The role was created as part of the radio operator’s £375m merger with GCap Media. Gordon, who left NGN earlier this year, will take over as group commercial director on December 1, reporting to incoming chief executive Stephen […]
Camelot is hoping to encourage more people to play Lotto by highlighting the positive attitude of existing players. A £10m TV campaign breaks this weekend. The ads, created by Abbott Mead Vickers.BBDO, intend to build on Lotto’s previous “Who’s Next?” campaign, which ran earlier this year. A 60 second execution shows a series of situations […]