Carat bags eBay Christmas media work

EBay has appointed Carat to its media planning and buying account without a pitch. The Aegis-owned agency is already working on a pre-Christmas ad campaign for the online auction brand.

A spokesman for eBay confirms the appointment but says it covers a specific Christmas brief only, with the campaign to run online and in print. The relationship could become permanent over the long term. The appointment does affect eBay ‘s advertising agency, Albion.

EBay’s £7m media account was previously handled by PHD but they parted company, after eBay moved its £10m promotional spend into digital and other below-the-line channels in February.

PHD was appointed to the account in 2004 after a four-way pitch against Starcom, Mediaedge:cia and then incumbent Mediacom (MW June 3, 2004). The appointment came ahead of eBay’s first major offline advertising campaign in the UK. Albion was appointed in May last year (MW May 31, 2007).

EBay says there are no plans to review media planning and buying after the Christmas campaign. It is thought spend in 2009 will continue to be committed to digital and below-the-line activity.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here