Miller Beer to be pulled from the UK market

millerbrands.gifMiller Beer will be pulled from the UK market at the beginning of next year because it is “no longer viable”. It follows a decision between Miller Brands UK and Scottish & Newcastle, which brews, markets and distributes the brand, to end their agreement.

A S&N statement says: “The decision to withdraw Miller Beer follows a review of the brand within the highly-competitive market in which it operates, which concluded that Miller Beer no longer has a viable long-term role to play in either company’s lager portfolio.”

Miller Beer has had no above-the-line support this year and it has no agency of record.

It was originally launched in UK as Miller Lite, by Courage, in the late Eighties. It was relaunched as Miller Pilsner in the early Nineties before being renamed Miller Beer under the stewardship of S&N, which took over the brand when it acquired the Courage business in 1995.

Lawson Mountstevens, sales managing director, on trade, S&N UK, says: “The decision to withdraw Miller Beer from sale in the UK will allow us to fulfil this objective by drawing upon the combined S&N / Heineken range to create new and greater sales opportunities for our customers in 2009.”

Nick Miller, managing director, Miller Brands UK, says however that the sales and marketing support for Miller Genuine Draft, which is a premium bottled lager, will be unaffected, with plans to strengthen investment in the brand next year.

Miller Genuine Draft is one of SABMiller’s four global flagship brands and is distributed in the UK by Miller Brands UK.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here