HMV appoints Lexus marketer to lead CRM strategy

Entertainment retailer HMV has appointed Lexus (GB) marketer Matt Button to the newly created post of head of customer relationship marketing. He will report to HMV marketing director Graham Sim.

Button’s responsibilities will include the development of a “next generation” CRM strategy that brings together both hmv.com and the company’s new rewards schemes to support online and offline retail sales.

Prior to joining HMV, Matt was responsible for direct marketing at Lexus (GB), including acquisition, conversion, sales lead management and retention across all channels. Prior to joining Lexus, he was marketing communications manager at KLM Royal Dutch Airlines (UK and Ireland) where he was responsible for the launch, roll out and growth of the airline’s loyalty programme.

Sim says: “As a specialist retailer operating in an increasingly multi-channel world, effective customer engagement is, clearly, of critical importance to the business, and Matt’s insight and expertise will prove invaluable as we seek to get ever-closer to our customers.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here