Nokia axes 450 jobs

Nokia is axing up to 450 jobs across sales and marketing as part of a reorganisation of the company. The move comes after the handset maker reported a 5% decline in third quarter sales across Europe last month.

Nokia says the decision to reduce its Markets unit, which oversees its supply chain, sales and marketing, aims to strength its customer service, ensure resources are allocated appropriately and “de-layer” the organisations. It will come into effect on January 1.

The company says: “Nokia estimates that approximately 450 employees, maximum 100 in Finland, in the Markets unit will be affected by the planned changes.”

The handset maker also plans to cut 130 jobs in its research devision, Nokia Research Centre, and will close its Turku site in Finland and relocate it to another area.

In October, Nokia reported its net sales for the quarter ended September 30 had fallen to €12.2bn (£9.53bn), from €12.9bn a year earlier. The company admits it has started to feel the pinch from slowing markets in Europe and the US, but says it is experiencing high demand from emerging markets in Asia and Africa.

Nokia senior vice president of human resources, Juha Akras, says: “Today’s changes are part of Nokia’s constant renewal where it is important to be close to our customers and ensure people are able to focus on key business priorities. Our aim is to find alternative work within Nokia for as many employees as possible.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here