Daily Star drops cover price by 15p

The Daily Star has cut its cover price from 35p to 20p. The price change now makes the red top the cheapest national daily newspaper in the UK.

It also makes it 10p cheaper than its tabloid rival The Sun – which reduced its price to 30p in August – and 20p cheaper than the Daily Mirror.

The newspaper promoted the price cut with a front-page pointer and an article inside the paper which includes celebrity endorsements of the paper.

The article states: “Today the Daily Star is cutting its cover price to a credit crunch-busting 20p. This makes us officially Britain’s best value national newspaper.”

“It gives you an extra 15p in your pocket every weekday – and, let’s face it, in today’s tough economic climate every penny really does count.”

According to figures released last month by the Audit Bureau of Circulations for the six months to September, the Daily Star suffered a 7.9% year on year fall to 735,048 and 2.67% fall month-on-month.

Earlier this year, Associated Newspapers increased the Daily Mail’s cover price by 5p to 50p, leading Northern & Shell-owned Daily Express to proclaim on its masthead “10p cheaper than the Daily Mail and ten times better”. The Independent and The Times have also increased cover prices this year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here