Nationwide forced to scrap review after Gandolfi exit

Peter Gandolfi, head of brand strategy at Nationwide, has made an abrupt exit from the building society, just weeks after calling an advertising pitch.

It is understood that Gandolfi, who had been with the company for 28 years, is keen to set up a sports sponsorship consultancy and is thought to have had talks with various agencies. His role at Nationwide covered brand strategy, advertising and sponsorship.

His sudden departure comes less than a fortnight after advertising agency Leagas Delaney resigned Nationwide’s advertising business, after it was revealed Gandolfi was holding talks with rival agencies. The review is now on hold.

A Nationwide spokesman confirms that it wants to “continue the association” with Leagas Delaney “subject to further discussions”.

Gandolfi’s departure also coincides with the building society’s decision to look for a board-level sales and marketing director to replace John Sutherland.

He stepped down from his role following the acquisition of the Derbyshire and Cheshire building societies (MW September 11) and has since left the organisation.

Gandolfi’s position was put in doubt earlier this year after Sutherland started the search for a group marketing director (MW July 10). The role would have been senior to Gandolfi but the plan was scrapped after Sutherland left.

Both roles are expected to be filled externally. Stuart Bernau, executive director of retail, will cover the sales and marketing function at board level, with Matthew Carter, divisional director for mortgage and savings, overseeing marketing, sponsorship and brand at a divisional director level in the interim.

Gandolfi worked his way up through Nationwide. He held various roles, including Chilterns area manager, before before becoming head of football in 1999. He was also responsible for the Mark Benton-fronted campaign, which was created by Leagas Delaney three years ago.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here