Subaru appoints marketing director

Kenyon NeadsSubaru, the car manufacturer, has appointed Kenyon Neads marketing director for its Subaru and Isuzu brands. Neads has been promoted from his role as brand manager of Isuzu.

Neads (pictured) replaces Lawrence Good, who was promoted to managing director at the start of the year.

Meanwhile, John Fossey, previously marketing manager for Subaru, will become brand director of Subaru and Isuzu. He will be responsible for product development and pricing strategies. and will also oversee brand development through events, sponsorship, press and PR.†

The appointments take effect immediately and are part of a marketing restructure for the Japanese car manufacturer.

Neads will work with its agencies on all its all-above-the-line and below-the-line marketing activity and continue to develop local marketing at a dealer level.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here