Subaru appoints marketing director

Subaru, the car manufacturer, has appointed Kenyon Neads marketing director for its Subaru and Isuzu brands. Neads has been promoted from his role as brand manager of Isuzu.

Neads (pictured) replaces Lawrence Good, who was promoted to managing director at the start of the year.

Meanwhile, John Fossey, previously marketing manager for Subaru, will become brand director of Subaru and Isuzu. He will be responsible for product development and pricing strategies. and will also oversee brand development through events, sponsorship, press and PR.†

The appointments take effect immediately and are part of a marketing restructure for the Japanese car manufacturer.

Neads will work with its agencies on all its all-above-the-line and below-the-line marketing activity and continue to develop local marketing at a dealer level.

†