Portman Group campaign champions self-regulation

The Portman Group is launching a campaign to encourage consumers to
complain about social responsibility issues surrounding alcohol. The
move aims to champion the alcohol industry’s self-regulation
credentials.

The press campaign, which launches ear…

The Portman Group is launching a campaign to encourage consumers to complain about social responsibility issues surrounding alcohol. The move aims to champion the alcohol industry’s self-regulation credentials.

The press campaign, which launches early next month, comes as the Government is considering introducing a mandatory code for the drinks industry following a KPMG report which found a number of failings in the marketing and advertising of alcohol.

The advertising will highlight how the Portman Group encourages and challenges drinks producers to promote their products responsibly.

It will also promote the organisation’s Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks, which sets the rules for responsible marketing of alcohol.

Over the past ten years, 70 products have been withdrawn from sale following complaints to the Portman Group, including the high-profile FCUK vodka that was banned from the shelves in 2003 (MW May 21, 2003).

A Portman Group spokes-man says the campaign comes at a time when self-regulation in the alcohol industry is under serious threat and the trade body is determined to “root out any irresponsible marketing”.

A new direct mail campaign, which will support the consumer press campaign, will target trading standards and alcohol charities that usually make complaints under the Code to help it identify potentially “rogue” alcohol products. The campaign is being created by Phoebus Associates.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here