MySpace chief hints at iPod rival

MySpace chief executive Chris DeWolfe has hinted that the social networking site will launch a MP3 music player device to rival the Apple iPod.

Speaking at the Web 2.0 summit in San Francisco on Thursday (November 6), DeWolfe said it was “possible” it would launch a device to support MySpace Music, which was launched in September, although he added there were “no immediate plans”.

MySpace Music is a one-stop portal for music fans and is considered to be a competitor to Apple’s iTunes, but with more of a focus on “community and sharing”. Apple has since launched Genius, a recommendation and playlist building feature.

DeWolfe added that MySpace does not see the Genius application as a rival to MySpace Music and that he believes that the social networking site actually adds to iPod sales. He also said that the two would only truly compete if MySpace launched its own MP3 device.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here