Tiscali signs distribution deal with DSG International

Tiscali has signed a deal with DSG International, owner of Currys and PC World, to sell its broadband, TV and phone packages. It is the company’s biggest retail distribution deal to date.

The deal, which launched today (November 7), will include single, double and triple-play services. Tiscali has set up a number of dedicated microsites to help the sales teams at Currys and PC World offer advice to customers.

Mary Turner, chief executive of Tiscali, says it is a “landmark” deal. She says: “Working with DSGi we will have the opportunity to showcase to consumers all over the UK.”

Tiscali, which has over 1.8 million customers, offers a range of different broadband and phone deals and also has a digital TV service, it has over 80 channels, seven-day catch up and a digital personal recorder box. PC World will add the packages to its “Get Connected” range. DSGi has more than 650 stores in the UK.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here