YouTube and Metro Goldwyn Mayer Studios have signed a deal to show full-length TV shows and films on the site for free. The video-sharing website will sell ad space on either side of the video screen, and share the revenues with MGM.
It is YouTube’s first professional deal for full-length action movie footage with a major studio.
Starting later this month, MGM will post full-length action films such as Bulletproof Monk and The Magnificent Seven and clips from popular movies like Legally Blonde.
Jim Packer, MGM’s co-president of worldwide television, says the studio would “offer lesser-known movies that aren’t as easy to sell to television networks and on DVD, but not some of our more well known franchises such as James Bond.”
TV shows offered by MGM will include full episodes of old shows such as American Gladiators. MGM hopes to compete with CBS, which already shows full-length archived programmes, including Star Trek, The Young and The Restless and Beverly Hills 90210 on YouTube.