Shepherd Neame appoints RPM3 Beechwood

Shepherd Neame has moved a majority of its advertising into RPM3 Beechwood. The Kent-based brewer has parted company with Hooper Galton as a result of the move but will retain JWT.

RPM3 Beechwood already handled the Spitfire brand and Asahi Super Dry, which Shepherd Neame has the license to manufacture and market, which was with Hooper Galton. JWT will continue to handle Bishops Finger.

Last month, the company announced that in the year to June 28 operating profit before exceptionals dropped 9.3% to £12.6m, compared to the previous period. Pre-tax Profit and exceptionals also went down to £9.1m, compared to £10.5m in 2007.

Shepherd Neame chairman, Miles Templeman, said its performance had been “resilient” despite the fact that margins had been squeezed by “significant increases” in its input costs, such as malt, glass, utilities and food.

RPM3 Beechwood was formed in December last year, following the merger of independent agencies RPM3 and Beechwood. Its clients include Butlins, Alliance & Leicester, HMV, Babyliss, Airport Express and Associated British Foods.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here