Havas unites UK agencies into media group

Havas is launching Havas Media in the UK, in a move that will unite acquisitions including Arena BLM and experiential agency Cake with its existing agency brands. Media Planning Group managing partner Mark Craze will become chief executive of Havas Media UK.

The launch will also see Marc Mendoza – also a managing partner at MPG – become chief executive of the agency. Craze will head a group consisting of MPG, Havas Sports, Arena BLM, content and PR agency Cake, and digital and direct agency Archibald Ingall Stretton.

Havas says the new group will have media billings of £650m, but it will not pool the billings into one single media buying unit. It will instead use a trading model of line-by-line deals for its clients.

The new group aims to encourage more collaboration between the agencies and drive efficiencies across back office areas such as finance, IT and research.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here