Nokia has appointed Wieden & Kennedy to its £100m Nseries advertising account, after a pitch against beleagured incumbent Lowe London. Lowe was put on alert in October (MW October 23).
Wieden & Kennedy will create global advertising campaigns for the Nseries and adapt the work for the UK market. The appointment ends Lowe’s relationship with the handset maker.
Lowe was appointed to create a global advertising campaign for Nokia’s Nseries phones in 2005. It was understood to be the handset maker’s largest campaign for years. At the time, the move was a big blow to incumbent Grey, as Nokia’s entire budget was shifting towards its high-end phones.
The appointment does not affect JWT Worldwide, which creates global campaigns for the handset maker in markets other than the UK.