Iris Experience gains place on Kellogg’s agency roster

Iris Experience, the experiential arm of Iris Worldwide, has been appointed to the Kellogg’s roster. It won the business in a pitch against several undisclosed agencies.

The agency will handle marketing activity for a number of the food company’s recently launched brand extensions. It has a brief to encourage consumers to sample Rice Krispies Squares Marshmallow, Nutri-Grain Soft Oaties and Special K Mini Breaks through experiential campaigns.

Sam Blunt, Kellogg’s head of promotions, says: “Getting consumers to try our products is always key to the success of our brands. With such a competitive market, it is paramount we get the strategy right for reaching and engaging with consumers.”

Meanwhile, Kellogg’s has ramped up its marketing over recent months. Last month, it launched a campaign created by Leo Burnett to encourage parents and children to bake with Rice Krispies and Corn Flakes. It has been followed this week with a £1.4m ad that aims to promote the quality, value and heritage of its brands.

The ads, created by Manchester agency CheethamBell JWT, will run across TV and print ads from mid-November through to January.

This year the company has made a number of changes to senior management, which included the promotion of global chief marketing officer Mark Baynes to vice-president of the Kellogg Company alongside his global chief marketing officer role.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here