Fiat launches first mobile ad campaign

Fiat is launching its first mobile phone-based advertising campaign. It will promote its Fiat 500 model. The six-week campaign will aim to drive potential customers to the company’s WAP site.

The campaign was created by Phone Valley, an agency which specialises in mobile phone marketing. Customers will be invited to take a photo of Fiat’s national press ads on their mobile phone and send it to a dedicated number to receive details of the Fiat 500 and its fuel saving technology, eco:Drive, via a text link to the mobile internet site.

Fiat have partnered with MSN, BSkyB and SnapNow, the mobile visual search service, to create the campaign. A banner ad on Sky and MSN’s mobile site will take customers directly through to the Fiat 500 WAP site.

“We will be making more of the Fiat 500 and eco:Drive with these interactive adverts, and the technology we are offering from our products is reflected in the technology of the marketing methods we are using,” says Fiat UK marketing director Elena Bernardelli.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here