New handset maker launches ‘social’ mobile

Inq, the standalone handset manufacturer owned by mobile operator 3’s parent, Hutchison Whampoa, has released its first handset since its launch in October. It is positioning the phone as “the first social mobile”.

The new mobile phone will integrate Facebook with Skype, and feature Windows Live Messenger and Last.fm. They will all be available exclusively on 3.

The handset maker claims that the device is the first ever real-time interactive “live contact book”, as Facebook friends’ online status and profile pictures are displayed against their contact details.

The phone will offer integrated RSS feeds, free Skype-to-Skype calling and unlimited free instant messenger capabilities. It also allows users to directly upload pictures to their Facebook profiles from its 3.2 megapixel camera.

Kevin Russell, 3 UK chief executive, says: “Facebook has more than 120 million users worldwide and is as core to the phone as voice or text. Our network helps to unleash the power of these cutting edge handsets and offers consumers easy, great value access. We are democratising and mobilising the internet.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here