ASOS.com sees profits leap by 68%

ASOS.com, the online fashion retailer, has reported a 68% increase in first-half profits, showing resilience against the retail slowdown. The company says it views the coming months with “cautious optimism”.

The website, which sells versions of outfits worn by celebrities and those sold by popular designers, saw sales jump 107% to £67.5m for the six months to September 30.

Tartan dresses; platform shoes and jewellery were best sellers among the website’s core 18 to 34 year old customers. The company says that as of October 31 it had 1.88m registered users and more than 950,000 active customers.

The group made a pre-tax profit of £4.1m, up from £2.4m in the same period last year. It adds that sales were up 104% for the seven weeks to 16 November, compared to a year ago.

Meanwhile, international sales leapt 252% to £114m and ASOS says it sees international expansion as a “huge growth opportunity”. It has appointed its finance director Jon Kamaluddin, to the role of international director to support expansion. Kamaluddin will continue in his current position until a replacement is found.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here