EMI names ex-Coke marketer as vice-president

EMI Music has appointed former Coca-Cola marketer Rafael McDonnell as its first vice president brand partnerships, licensing and synchronisation for the UK and Ireland.

McDonnell, who takes over the role in December, will be responsible for creating alliances with brands and agencies in the UK and driving EMI’s revenues from music licensing.

Prior to joining EMI Music, McDonnell was the founder and managing director of RED Entertainment Marketing, a music consultancy. He has also held a number of high-profile marketing roles at PepsiCo and Coca-Cola. As the head of marketing activation at Coca-Cola, MCDonnell launched mycokemusic.com, the first major music download services in Europe.

McDonnell based in EMI’s London office will report to Cynthia Sexton, its executive vice president of global brand partnerships, licensing and synchronisation who is based out of Los Angeles.

Latest from Marketing Week

Hack your commute: Digitise your paper documents


Are you someone who prefers making handwritten notes to smartphone memos? Someone who believes the best way to read something with due consideration is to have it printed out so you can make notes in the margins? Someone who needs to make mark-ups on proofs on a regular basis? If so, on more than one […]


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here