Independent record label Anjunabeats has signed an ad revenue-sharing deal with YouTube. The record label claims to be the first UK indie label to agree a partnership with the video-sharing website.
The label, which handles a trance and electronic acts such as Above and Beyond, will earn a share of advertising revenue from any clips that are indentified as including its artists.
It will include content such as music videos, behind the scene interviews, footage from any gigs and interview segments posted on YouTube, either by Anjunabeats or through user generated content.
The record label says it decided to sign the deal with YouTube after realising the amount of content they were asking to be taken down, could generate revenue for them instead.
Anjunabeats managing director, James Grant, says: “We share ad revenue in all clips on YouTube that we have identified as using our music. As traditional income streams fall, it is inevitable that these scenarios become more important.”
The record label is following in the footsteps of the four major record labels – EMI, Universal, Warner Music and Sony BMG – who all have ad revenue-sharing deals with YouTube.