John Lewis is reviewing its £20m advertising account, currently held by Lowe London. It is understood that the agency will repitch for the business.
The review, which is being overseen by the AAR, is in early stages and the retailer is drawing up a shortlist of agencies. It does not affect its media agency, Manning Gottlieb OMD, or Kitcatt Nohr Alexander Shaw, which handles its direct marketing.
Craig Inglis, head of brand communication at John Lewis (pictured), says that the retailer is reviewing the business because of the tough economic climate. He adds: “We feel that this is the right time to put our account out for review to be absolutely confident that we have the best possible solution for our Partners and the business as whole.”
John Lewis appointed Lowe in 2006 following a review of its advertising and media. Both accounts had previously been handled by Burkitt DDB. The account has been beset by rumours since the beginning after a series of senior management change, including then marketing director Andrew Woodward. He was replaced by Gill Barr, who scrapped plans for a brand campaign and bought in brand consultancy Circus to review its plans (MW March 28, 2007).