Campaigners ask Facebook to set security benchmark

Privacy campaigners are calling for Facebook to lead the way on security and the protection of social-network users after several of its users were taken in by scam messages.

There have been recent reports that users have received scam messages, which told them to click on links and re-enter password details.

Marcel Cowan, director of direct and digital marketing agency Cowan Group, and chairman of the Internet Advertising Bureau’s e-communication council, says: “As this still-new medium gathers pace, the process needs to be investigated further to make sure legislation protects consumers, and does not just create a wall.”

Users have complained that messages from friends asking them to click links to photos have been scams, and have led to viruses taking over their PC or, in some cases, financial details being stolen.

Toby Stevens, director of lobby group Enterprise Privacy Group, says: “Our problem is that the success of Facebook and similar sites is derived from the ease of putting up new material and the willingness of users to trust each other. This combination has created the social networking phenomenon, but it also provides an ideal environment for fraudsters, who exploit the fact that users will engage in behaviours online that they wouldn’t dream of in the real world.”

Privacy groups say that social networks should not isolate their user base by introducing regulations, but instead ensure users are educated about security threats in a comprehensive way.

Facebook currently does this through its security pages, but Cowan says: “They are simply too difficult to find and understand how to use.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here