Continental Airlines appoints Team Saatchi

Team Saatchi has been awarded the £2m UK advertising account for Continental Airlines. The win also encompasses digital marketing activity.

The agency pitched against Publicis and the long-standing incumbent Souk (previously HDM) for the business.

Team Saatchi will now develop an outdoor, print and online campaign for early next year to promote the new UK routes out of London Heathrow.

Continental Airlines was recently invited to join the Star Alliance global group of airlines.

The airline’s former UK marketing manager Martin Braisby has just joined Hilton Hotels International as director of marketing services (MW November 13). It is part of the hotel group’s strategy to promote its brands outside the US.

Braisby will be responsible for developing the brand positioning of the Hilton chain in the UK, Ireland, Europe, the Middle East, Africa and Asia-Pacific.