Interactive Viewpoints November 2008

In this supplement, ten contributors offer their expert views on how companies should make the most out of the internet and mobiles as brand-building tools, and how this would offer a healthy return on investment.

Digital branding: Alastair Duncan, MRM Worldwide
Google in 2009: Chris Simpson, The Search Works
Mobile marketing: Kieron Matthews, IAB
Affiliate marketing: Liane Dietrich, Linkshare
Targeted search campaigns: Warren Cowen, Greenlight
Interface design: Chris Averill, CADinteractive
Digital sustainability: Pedro Cabal, Isobar
Online reputation management: Ivan Ristic, Diffusion PR
Search marketing evolution: Nick Jones, Ispy
Web design: Justin Cooke, Fortune Cookie

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