Targetbase Claydon Heeley starts search for UK chief

Chris Gordon, the chief executive of both Targetbase International and its UK office Targetbase Claydon Heeley, is looking to bring in a replacement for his UK role so he can focus on developing the agency’s international presence.

The Targetbase network has a presence in the US and the UK, but Gordon says his focus in the short term will be to expand in Western Europe and open up one or two new offices in the next 12 months.

“An acquisition would be more realistic than starting up,” Gordon says. “The goal is to be in six markets outside the US and UK within three years, and Asia has great appeal for us.”

His international plans mean that he will be looking to appoint someone to head the UK agency over the next “six to nine months”.

In July, Claydon Heeley rebranded as Targetbase Claydon Heeley, following its merger with sister Omnicom-owned US-based data agency Targetbase.

Gordon, the former global chairman of Rapp Collins, took on the role of chief executive for the new UK agency after Mike Welsh left to head Craik Jones Watson Mitchell Voelkel, which has since closed down and been absorbed into Proximity.

The aggressive growth plans emerged as Targetbase Claydon Heeley deputy vice-chairman Leo Campbell announced his departure from the agency to start up strategy consultancy business Mason Campbell with former joint chief executive Ed Mason.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here