Designer furniture website WhataFind.com has appointed Trinity Communications to manage its media planning account. It was awarded the business following a pitch against several undisclosed agencies.
Trinity will develop an integrated media strategy for WhataFind.com to drive brand awareness in the online furniture market.
The start-up company sells designer furniture at discount prices by marketing end of line stock. The site offers branded furniture for the home and garden and features items from well-known furniture companies such as The Cotswold Company, Duresta and Feather & Black.
Discounted furniture is sourced from returns, clearance items, seasonal overstocks and end of line products, with discounts of up to 75%.
Trinity has also brought in Harvest Digital to manage online media buying.
WhataFind.com has also recently appointed Tequila to handle its advertising account.
Phil Nunn, Trinity Communications partner, says: “Their business model has huge potential in the current climate when consumers are seeking to maximise value from their spending.”