Nissan pulls out of crucial motor show

Nissan has become the latest car manufacturer to pull out of the Detroit motor show. The company says the move aims to help rein in marketing spending amid the global downturn in sales.

The company is the latest car-maker to pull out of the motorshow, which is widely regarded as the event marking the car industry’s new year.

Porsche, Mitsubishi Motors, Suzuki Motor, Land Rover and Rolls Royce have also said they will skip the Detroit auto show next year, due to a need to cut marketing spend as car sales continue to fall globally.

Alan Buddendeck, Nissan marketing communications manager, says: “The company had decided to skip the Detroit show and Chicago shows, which take place in February, after reviewing its planned marketing spending. Is this the best use of our marketing dollar? The answer is probably not. As with every other automaker, we are looking at all of our marketing expenses.”

The eyes of the motor industry are carefully watching movements in Detroit, as General Motors, Ford and Chrysler – referred to as the “Detroit Three” plead with the US government for a bailout to help them survive financially.

GM has already warned that it will run short of cash and announced yeterday that it is ending an endorsement deal with golfer Tiger Woods a year early, and cutting spending on motor sports endorsements. It has also dropped plans to advertise during the Super Bowl and the Academy Awards next year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here