The Perfume Shop launches first TV campaign

The Perfume Shop, the fragrance retailer, is launching its first TV campaign in the run-up to Christmas. It aims to drive sales during the valuable festive season.

The advertising, which has been created by Kent-based agency WFCA, will showcase its perfume range in the style of a Hollywood film. It will have the strapline, The Perfume Shop presents The Greatest Show in Town.”

There are three different executions in total featuring fragrances such as Secret Obsession by Calvin Klein.

The campaign, which breaks today (November 25) will run across terrestrial and digital channels and will be supported by press, radio and outdoor. WFCA also handled the media planning and buying.

Matt Walburn, The Perfume Shop’s head of marketing, says: “This campaign will play a major role in helping us deliver our future growth plans as we are using TV for the first time to spearhead our communication.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here