The PGA European Tour has signed UPS, the global transportation and logistics company, as a key sponsor. The new professional golf tour replaces the Order of Merit event.
The four-year global partnership with the golf tournament will see UPS sponsor six events each year across Europe and Asia, including its flagship event, the BMW PGA Championship, held at Wentworth Club in Surrey in May 2009.
In addition, UPS will provide transportation and logistical support for the worldwide tour, which oversees a schedule of 53 tournaments spanning more than 24 countries on five continents.
Ron Rogowski, director of global sponsorships at UPS, says: “UPS’s association with The PGA European Tour fits uniquely with our global strategy. The tour offers UPS an exciting new way to connect with our customers worldwide, further
George O’Grady, chief executive of The PGA European Tour, adds: “This pairing brings a new level of prestige and pedigree to the game of golf.”