Cruise operator reviews 10m integrated account

cruise%20shipHurtigruten, the Norwegian cruise operator, is reviewing its integrated advertising account. It is understood to be worth more than £10m.

The company is looking to appoint a lead global agency for the first time. It will be charged with consolidating the company’s regional advertising strategies over the next year.

A shortlist, which is understood to include UK agencies, has already been drawn up and a decision is thought to be imminent.

The operator is also looking to appoint a global agency for its media planning and buying business, as part of the “final phase of bolstering the marketing plans”.

Hurtigruten’s advertising is currently handled by regional agencies and its in-house team. In the UK, its advertising is created by an in-house team led by managing director Iain Cottam.

It also works with Total Media Direct, which won its £2m UK media planning and buying account. It is not clear how the agency will be affected by the review.

Christian Bue Nordahl, its global marketing director says: “Until now, we have had a combination of local agencies and regional teams developing marketing strategies. We are now in the final stages of appointing a global lead agency to our roster.”

Nordahl says the holiday group is seeking an agency with a global footprint and strong presence in Norway.

Hurtigruten is hoping to make an announcement by mid-December.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here