IPM beats its rivals to keep Intel’s 8m ad account

IPM, the Interpublic Group-owned poster company, is understood to have retained the £8m Intel account after a pitch. It is understood to have beaten rivals, including Posterscope, to keep the account.

IPM will continue to work with the computer hardware company’s outdoor advertising, which has included advertising on London Underground digital screens, owned by outdoor contractor CBS Outdoor.

The reappointment comes just months after Intel reviewed its $300m (£149m) global media planning and buying account. OMD Worldwide won the account in April, after a pitch against the incumbent Universal McCann, and Starcom. It was thought the pitch was called because Intel is keen to increase its focus on digital advertising.

In August, IPM also retained the £18m outdoor media planning and buying account for Sky, after a pitch against WPP-owned Kinetic.

Meanwhile, IPM has handed responsibility for the UK to Chris Marjoram, international marketing director, who also takes over the role of Mike Cooper, following his departure.

IPM is the third-largest poster specialist in the UK, after Kinetic and Posterscope.

In the UK, it does outdoor planning and buying for IPG agencies Initiative and Universal McCann, as well as working directly with some clients.