Schweppes sends up Darling

schweppesSchweppes is launching a tongue-in-cheek Christmas campaign that takes a sideswipe at Chancellor of the Exchequer Alistair Darling. The satirical Christmas ad, created by Mother, features a bag of gold chocolates coins, with a card addressed to “Darling Alistair”.

It has been designed to give consumers a bit of comic relief in the midst of the economic gloom. It will launch almost a week after the Chancellor’s pre-budget report when he unveiled a £20bn package of tax cuts and spending plans.

The ad follows recent brand campaigns for Schweppes that make light of recent events, such as by mocking up scenes featuring celebrity look-a-likes.

The campaign will appear on 96-sheet sites in key cities across the UK, throughout December. Schweppes will also return to the poster on the Piccadilly site for the first time since it was purchased by Coca-Cola in the Fifties.

Latest from Marketing Week

Hack your commute: Digitise your paper documents


Are you someone who prefers making handwritten notes to smartphone memos? Someone who believes the best way to read something with due consideration is to have it printed out so you can make notes in the margins? Someone who needs to make mark-ups on proofs on a regular basis? If so, on more than one […]


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here